How to market OR successfully

How to Market OR/MS Decision Support

This research examines what decision makers must do to utilize OR/MS decision support. The author investigates OR/MS decision support from a new viewpoint of service. Firstly, OR/MS decision support provides information to aid in decision making, and it is shown that OR/MS decision support shares characteristics with service and can be considered a kind of service. This paper analyzes OR/MS dec...

Moving from Free to Fee: How Online Firms Market to Successfully Change their Business Model

how to successfully leave behind the peer review process?

0

How to implement Marketing 2.0 Successfully

The purpose of this research is to develop a model that would close the gap between marketing plans and strategies from one side and the advanced online collaboration applications platforms known as WEB 2.0 in order to implement marketing 2.0 smoothly without disrupting the working environment. We started by examining published articles related to marketing, Web 2.0, Customer Relationship Manag...

How to successfully navigate your EHR implementation.

Some electronic health record (EHR) implementations proceed on schedule with full involvement of their participants and achieve their goals. Others flounder, stall or struggle, experiencing only partial success or, in extreme cases, no success at all. What accounts for the difference? Is it a problem with the people, the process or the EHR product? How are large-practice implementations differe...